Nice post, I agree that metrics are important for everyone. Chris Brogan, while a great mind who is enjoying some popularity, appeals to the marketing segment of the web. As someone who has little interest in sales/marketing as a function, I can't say I agree on these priorities.
I'm not convinced that we're all brands. I'm not convinced that one approach fits all makes sense.
I'm more like you. I'm interested in the social connectedness that the web offers. The # of followers or page views means so little to me [on a personal level]
I find the most rewarding aspects are the simple pleasures of e-meeting people and learning about things that are outside our our day to day.
banannie
· 2 months ago
I think maybe I quoted Chris a bit out of context, because he is saying that external numbers shouldn't matter so much. I'm not sure his business clients know what to make of that! But the newsletter is more personal than business focused (which is why I read it, I also have no interest in sales & marketing.)
I've always said, quality over quantity. And I don't consider myself a brand. I've had people let me know someone else is using the name "Banannie" as if I should be upset by that! It's a nickname, there are lots of Banannies out there :). Of course, if someone was using the name Pixel Currents, I'd be concerned and look to protect it- but that's business, and that's where branding belongs.
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I'm not convinced that we're all brands. I'm not convinced that one approach fits all makes sense.
I'm more like you. I'm interested in the social connectedness that the web offers. The # of followers or page views means so little to me [on a personal level]
I find the most rewarding aspects are the simple pleasures of e-meeting people and learning about things that are outside our our day to day.
I've always said, quality over quantity. And I don't consider myself a brand. I've had people let me know someone else is using the name "Banannie" as if I should be upset by that! It's a nickname, there are lots of Banannies out there :). Of course, if someone was using the name Pixel Currents, I'd be concerned and look to protect it- but that's business, and that's where branding belongs.
Nice tangent :).